Products Traction Deck Papers

🇬🇧EN 🇪🇸ES RU 🇺🇦UK 🇻🇳VI 🇺🇿UZ

Apps are the new
user generated
content

We enable people to create, distribute,
manage, and monetize
native and mini apps —
at the speed of producing TikTok’s, Reels
and Shorts.

Ecosystems supported

The top apps are the new app stores

9 of the top 10 platforms have already opened up to mini apps and bots. Pick one and see what that looks like today.

TelegramTop 10
RedditTop 20
YouTubeTop 5
WhatsAppTop 3
TikTokTop 8
Instagram
Messenger
WeChat
Facebook
15+ ecosystems

Telegram Mini Apps

The proven one. In-chat apps have been mainstream here for years, and a full app economy already runs day to day, a mature, stable market, not an experiment.

9,497
apps & games
513M
in-app MAU
1B
platform MAU
2022
live since
Mini Apps live, cumulative9,497 now
20252026

YouTube Playables

A pure gaming surface. Everything here is a game you tap to play instantly inside YouTube, no install, and the catalog is exploding as the biggest video platform turns into an arcade.

832
apps & games
3.5B
lifetime plays
2.7B
platform MAU
2023
live since
Games published / month165 peak
20252026

Reddit Developer Platform

Community-native. Anyone can publish an app that installs straight into a subreddit, so each one lives inside its own niche audience, and games lead the pack, growing fast.

92K
com. installs
910
apps & games
1.2B
platform MAU
2023
live since
Apps published / month179 peak
20252026

WhatsApp Flows

The utility surface. Structured mini-apps open right inside the chat to book, order, apply or pay without leaving the thread, adopted first by banks, retail and healthcare.

113+
apps & games
3B
platform MAU
2023
live since

TikTok Minis

The newest surface. Invite-only mini apps and games layered onto short-form video, still early and gated to a few markets, but riding the largest attention engine of the moment.

~30
apps & games
1.6B
platform MAU
2025
live since

There's
And there's

Creator side Consumer side
Creator side

@appssPro, the OS for shipping & growing.

The full launch cycle in one workflow. Research → build → distribute → monetize. Native to the mini-app surface where the creator's audience lives.

  • 12 capabilities under 4 phases
  • One subscription replaces 10 services
  • Per-app + per-team pricing
Compatible & friendly with
ClaudeClaude ChatGPTChatGPT GeminiGemini Hermes AgentHermes OpenClawOpenClaw
Consumer side
@appss App Store listing — Pixel World

@appss, the discovery store with a social graph.

Where users find, install, review, follow, and earn. Bridges native + mini-app worlds. Each install travels with the user's social context built-in.

  • App profiles · reviews · followers
  • SEO + AIO (GPT/Claude discovery)
  • Earn, staking, bounties, partner programs
  • Cross-surface bridge: native ↔ messenger

Vibecoding verticals matrix

Web and native are crowded. Mini-apps are barely served above the coding layer. @appssPro plays where the heatmap goes dark.

🌐 Web
Native
💬 Mini-apps
① CODING AI coding Slow · high skill bar · manual setup · can build anything
Dense Claude Code · Cursor · Copilot · Codex · Antigravity · Gemini Code Assist
Dense Same set, they all write iOS / Android code with effort
Dense Same set, they all write Telegram / WhatsApp / WeChat mini-apps too
② BUILDERS Turn-key Low skill · infra usually bundled · ends at build
Dense Lovable · Bolt · v0 · Replit · Base44 · Webflow · Framer
Dense FlutterFlow (Google '25) · Adalo · CatDoes · Glide · Bubble
@appss Pro
  • Market Research · AppMagic · Sensor Tower
  • App Remix · nothing comparable
  • AI Builder · Lovable · FlutterFlow · Bolt
  • Environments · TestFlight · Vercel Preview
  • Cloud · Vercel · Firebase · Supabase
  • APIs & LLMs · OpenRouter · RapidAPI · Apify
  • Designer Studio · Figma
  • App Store · Apple App Store · Google Play
  • Influencer Market · Modash · HypeAuditor
  • Social Tracker · Social Blade · Modash
  • Channel Attribution · AppsFlyer · Adjust · Branch
  • Referral System · ReferralCandy · GrowSurf
  • Analytics · Mixpanel · Amplitude
  • User Management · Auth0 · Clerk
  • Push Management · OneSignal · HubSpot
  • Support Management · Intercom · Zendesk
③ INFRA Hosting · DB · Auth Plumbing between build and launch
Dense Vercel · Netlify · Supabase · Firebase · Cloudflare · Railway · Render
Dense Firebase · Supabase · AWS Amplify · RevenueCat · TestFlight
④ LAUNCH Analytics · Push · Attribution · Monetization Where apps actually grow + earn
Dense Mixpanel · Amplitude · PostHog · OneSignal · Stripe · Customer.io · Intercom
Dense AppsFlyer · Adjust · Branch · Firebase Analytics · Iterable · Braze · Singular

Operators
behind the ecosystem

A senior team with real depth in consumer product, distribution, and platform-scale execution, people who've built at scale before and know what messenger ecosystems reward. Anchored by an early backer who happens to be one of crypto's most-followed voices, an active partner across capital, intros, and audience.

Mark Okhman
CEO · FounderLinkedIn Mark Okhman ex-Telegram team (TON Foundation). Shipped multi-app portfolio on the substrate. Operator-founder; eats own stack daily.
@loomdart
Co-founder · Early BackerX @loomdart Early backer, Ethereum maxi, serial entrepreneur and angel investor. One of crypto's most-followed voices on X, 300K+ followers.
Anton Strekalov
CMOInstagram Anton Strekalov Master of organic social media who generated billions of views on Instagram, TikTok, and YouTube. Owns growth + creator pipeline. The marketing engine.
Max Zhers
CTO Max Zhers Senior engineer from the Telegram Mini Apps space. Owns the platform: backend, builder, hosting, push, store infrastructure.
Sophia Rusconi
Angel backer · AdvisorLinkedIn Sophia Rusconi Angel backer with an operator's edge in cohort-based growth. Ran a top messenger-ecosystem accelerator, brings a deep network across founders and platform teams, and a playbook for turning apps into a portfolio.
Instagram Telegram TikTok Meta YouTube WhatsApp
Diverse team 15+ teammates UGC operators, growth + content engineers, mini-app developers, embedded in Instagram, Telegram, TikTok, Meta ecosystems. Technical and marketing depth where it ships.
The papers

Our thinking,
in the open.

Every paper, every ecosystem deep-dive, every shipped update, public on purpose. The fastest way to find people who think the way we do.