PDF
Link copied
01

Apps are the new UGC

Millions of regular people can now create
beautiful, capable, super-distributed apps
on 35+ platforms iMessageiOSAndroidWhatsAppChatGPTClaudeTelegramChromeRedditYouTubeWeb

Founded by ex-TelegramTelegram team Mark OkhmanMark Okhman
4,158 apps·3,430 creators·$12.9K creators’ MRR·Soft-launched August 31
Idea → Real usersin 10–25 min avg
Founded by ex-TelegramTelegram team Mark OkhmanMark Okhman
04

It's still hard to create an app people will pay for.It's hard to get users.We give creators capable building blocksto build where the entrance barrier is minimal

Ready business actions
Parse Instagram account
Parse website to get menu
Average check by restaurant
Collect payments in chat
Send invoice reminders
Sync bookings to Notion
+
Interfaces
Tally
You are owed
$312
TallyTheo settled up, $42
iMessage App
WhatsApp Flow
Telegram Mini App
Messenger Chatbot
Reddit App
iOS App and Widget
+
Distribution
Group chats with friends
Organic feeds and reels
Channels
Stories and posts
Authenticated
account
Open a link
in browser
Create
an account
Install
an app
Link a
payment card
Invite
a friend
Verify
identity
08

Major platforms are becoming the “app stores”

iMessage apps
iMessage apps mini app
WhatsApp Flows
WhatsApp Flows mini app
TikTok Minis
TikTok Minis mini app
YouTube Playables
YouTube Playables mini app
Reddit Interactive Posts
Reddit Interactive Posts mini app
YouTube Playables
WhatsApp Flows
Instagram DM bots
Facebook Instant Games
TikTok Minis
WeChat Mini Programs
Messenger DM bots
Telegram Mini Apps
iMessage apps
X chat agents
Alipay Mini Apps
ChatGPT apps
Reddit Devvit apps
Discord Activities
World Mini Apps
Base Mini Apps
Farcaster Mini Apps
LINE Mini Apps
KakaoTalk Mini Apps
Zalo Mini Apps
Roblox experiences
Slack apps
Shopify apps
Microsoft Teams apps
Zoom Apps
Twitch Extensions
Claude apps
Your user is authenticated
Native notifications
Native sharing
Friends open in the same app
05

Your real use case becomes an app for millions

3
@appss2m ago
New app idea
Your Bali group keeps asking who paid what. Want a split in the chat?
Parse Instagram account
Parse website to get menu
Average check by restaurant
Menu picks for the group
Building in the @appss app

Yourself

Your use case becomes an app you and your agents use daily.

@appss Mini App
Web App
iMessage App
Reddit App
ChatGPT App
WhatsApp Flow
Tally · Expense tracker for Mac
Tally
You are owed
$312
TallyTheo settled up, $42
now
Combine business actions
Iterate on interfaces and platforms
Find the perfect combination that will go viral
Grow it into a profitable business
14

Traction

Launched August 31 · 4,158 apps
Creators amountTotal paying usersTotal apps built875SEP 1-61,4467-131,80714-202,00821-272,21328-OCT 42,6695-113,12512-183,42419-253,81726-NOV 14,1582-945751101531822102432763093477331,1771,4381,6131,8022,1802,5952,8063,1503,430
NotSpy Telegram
Recover deleted & edited Telegram messages
NotSpy
last 3 months
882K$12.9KMRR2.4M/mo views
KAVA Food Telegram
Recipes with calories &
macros per portion
KAVA Food
last month
11.8K$540MRR
abcdVPN Telegram
One-tap VPN, subscriptions inside Telegram
abcdVPN
last month
300$1,200MRR
13

Business model

The model is built to compound: each revenue stream multiplies the others.

Free usage
1,000credits/mo
50%ownership of each app

Free apps aggregate end-user traffic. We advertise to that audience directly and hold half of each app.

@appss
Credits2,075 / 3,000
AI Builder−55
Market Research−25
Hosting, daily−15

Subscription

$343,000 credits/mo
0–10%ownership of each app

Every tool costs credits, charged by usage, and we keep the margin over cost.

×2margin on AI tools
×3–5margin on infra and ops
@appss Pro
Influencer Market
Actions Market
3–10%of every deal

Creators hire influencers and buy each other's actions on @appss Pro. We take a cut of each deal.

10

Categories & competition

Personal software
@appss@appssWabiWabi

We start from the same idea: software for one person's own use, which their friends use too.

Wabi's apps live in its messenger threads, so users must join Wabi.

Ours live in @appss too, but also inside everyday messengers and platforms people are logged into, and can become independent native and web apps, which is what drives monetization.

Every app built on @appss makes us a bigger distribution hub.

Personal agents
MuseMuseGrok BotGrok Bot
ChatGPT DotsChatGPT Dots

These general-purpose agents know the person deeply. Building and publishing an app is heavy for them, and expensive to repeat per idea.

We empower them: through @appss an agent can turn ideas into apps for the person and run them as a business.

Coding agents
CodexCodexClaude CodeClaude Code
CursorCursor

These agents build anything, but the person must spell out the task, and across every platform we support that brief gets very long.

Checking each platform's result depends on how technical the person is.

Web and mobile builders
LovableLovableReplitReplit
v0v0RorkRorkNewlyNewly

Existing builders do the technical part well: a description becomes a website or store app, one platform at a time, and the person takes it from there.

With the person's permission we generate and keep the app alive on far more platforms at once, so ideas get tested and an audience builds up.

Single-purpose tools
LinktreeLinktreeFormsForms
CalendlyCalendlyTypeformTypeform

Each tool began as one job done well on its own site, where the result stays: a booking link leads out of the conversation.

They are our map: each job has many use cases people would rather own as an app in their everyday chats, and we build for those markets one by one.

16

Roadmap

TODAY JUN JUL AUG SEP OCT NOV DEC JAN ’27 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Telegram Telegram Web Web ChatGPT Claude Grok Reddit WhatsApp iMessage iOS Android X Slack TikTok YouTube Discord Instagram Facebook Messenger Farcaster Weixin / WeChat Alipay KakaoTalk LINE Zalo Teams Zoom Twitch Roblox Shopify Base World 4,158 apps 882K users 3M 150M users End users Apps launched
2027 in projection
3M
mini-apps launched through the stack
150M
MAU of mini-apps launched
17

Team

Mark Okhman
Mark OkhmanCEO & founder,
ex-Telegram team (TON Foundation)
Jack Roberts
Jack RobertsCTO, ex-co-founder & CTO of Series, the AI social network backed by Pear VC
Michael Sedique
Michael SediqueCPO, ex-Fortune 500, serial founder. MBA (Rice University), MS (Boston College)
Anton Strekalov
Anton StrekalovCMO, billions of organic views on Instagram, TikTok and YouTube
Top schoolsRice UniversityBoston CollegeArizona State UniversityUniversity of South FloridaHyper Island
Backers and angels
Olgu Cilfaoglu
Olgu Cilfaoglu Early backer, serial entrepreneur and angel investorWassiesby Wassies
Yahia Bakour
Yahia Bakour Angel, founder of Context.dev (YC S26) Context.devContext.devY CombinatorYC S26